Australia is facing a severe teacher shortage, with a projected deficit of over 4,000 high school teachers by 2025. Clemenger BBDO launched a national campaign across multiple platforms to highlight the impact teachers have on their students. Central to the campaign is an exhibition showcasing mementos from from several teachers
Collaborating closely with the Art Director and production team, I was responsible for conceptualizing the overall visual aesthetic and supervising the execution of the rollout with finished artists.
Be That Teacher
Client
Department of Education
Role
Design Direction
Agency
Clemenger BBDO
Year
2023