HOW TO BE EXCESSIVELY GOOD
Agency: Fuel 
Director:  Prad Sen
Prop Design:  Tin and Ed
Inspired by make-shift watering holes in Africa, Sheeben was a unique bar in Melbourne that gave 100 percent of its profits to charity. It was founded by Simon Griffiths, the owner
of socially conscious Who Gives A Crap toilet paper, and veteran Melbourne publican Vernon Chalker.
The idea behind this campaign was that you were actually helping communities around the world by "excessively" having a good time. I was in charged of the collateral including , illustrations, typography, animation, and digital design.
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