'The Facts are Black and White'
Agency: Fuel 
Role: Design, Image Retouching, Concept Development
'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash. 
Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.
The campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions
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